The Secret of Pain Point Marketing

Saturday, October 6
12:30-2 p.m.

There are plenty of opportunities for new pharmacy business if you know how to market yourself as a problem solver. Discover a potential partner's pain point, and you can better understand their needs and create customized solutions for them. Using pain-point marketing you can develop new relationships with physicians and LTC facilities and be a resource for helping local employers navigate the self-insured market.

Walk away with:

  • A how-to on finding potential partners' pain points that your pharmacy can profit from alleviating.

  • An understanding of how to position your solution to the prescriber and the patient.

  • Real-life success examples on pharmacy peers working with physicians, self-insured employers, and LTC facilities.

Greg Alston, PharmD, Chief Value Officer, GLA Consulting, Inc., Savannah, Ga.

Lisa Faast, PharmD, Vice President, Marketing, Pharmacy Development Services, Lake Worth, Fl.

Pharmacist and Pharmacy Technician Learning Objectives:

  1. Summarize key benefits to becoming your community's prescription problem solver.
  2. Outline methods community pharmacies can use to partner with physicians, LTC facilities, and local businesses.
  3. Examine real-life success examples from pharmacy peers working with physicians and self-insured employers.


ACPE # 0207-0000-18-306-L04-P

ACPE # 0207-0000-18-306-L04-T

1.5 contact hours (0.15 CEUs)

Activity Type: Application-Based