Appointment with Profits: Building a Profitable Functional Medicine Niche

Tuesday, October 9
3:15-4 p.m.

One in three adults in the U.S. report use of complementary and alternative medicine, spending more than $30 billion out-of-pocket on these products and practices. Some of your peers have capitalized on this opportunity for improved patient health outcomes and cash-based profits through a focus on prevention and wellness. Get an insider’s view of the functional medicine opportunity from two experienced pharmacy owners and how it can lead to a profitable patient health management business that operates side-by-side with your traditional prescription business.

Walk away with:

  • Resources to improve your expertise in functional medicine.

  • Marketing ideas to reach out to current patients with a new program.

Suzanne Keyes, Institute of Functional Medicine Practitioner, Owner, Keyes’ Compounding & 180 Wellness Center, Elk City, Okla.

Pharmacist and Pharmacy Technician Learning Objectives:

  1. Discuss the functional medicine market and the health care professions involved who are potential partners for pharmacy.
  2. Identify target patient populations and outline marketing strategies and themes for expansion into functional medicine.
  3. Outline incorporation of an appointment-based model for functional medicine into pharmacy workflow and discuss add-on revenue opportunities.


ACPE # 0207-0000-18-331-L04-P

ACPE # 0207-0000-18-331-L04-T

0.75 contact hours (0.075 CEUs)

Activity Type: Knowledge-Based