Why Attend

The front end has a lucrative margin—mostly cash sales—and, if done properly, can enhance your store's image...with the right strategy, you can beat the big boxes. Learn ways to increase your profits and build store traffic during this intensive one-day program. Every attendee leaves with a toolkit he or she can use to implement new ideas and strategies in his or her own stores. It is designed for the store owner/manager, front-end manager, gift buyer, and front-end staff member (check out our special rates for team members). Topics covered during the program include:

Creating Curb Appeal—Looking Alive and Well: Curb appeal is a proven way to attract new customers.

  • Take home: Tools to create a winning, welcoming storefront by maximizing exposure with signage, design and color.

Is the Interior of Your Store Up to Par?: Simple changes can improve the customer shopping experience.

  • Take home: A plan to reinvigorate the interior and the floor plan of your store with low-budget, easy-to-follow, detailed steps boosted with plenty of real-life examples of remodeling a pharmacy front end.

OTC Basic to Advanced: Strategic pricing that enhances your image, proper category placement, & exploring niches!

  • Take home: Increase your bottom line by understanding blind and price-sensitive items. Inventory turns help to free up cash.

  • Take home: Winning category management tools. Private label represents value to the pharmacy and patient.

  • Take home: Guidelines for eye-catching signs, end-caps, and marketing.

End-Caps: End caps are prime selling areas.

  • Take home: Tools to build end-caps that entice customers to buy, and the five steps to building the best end-cap.

Increase Your Profits in Durable Medical Equipment: Turn DME into a health and safety center and open the door to new sales.

  • Take home: Tools for creating cash sales, selling with compassion, merchandising with a purpose and building trust.

Trade Secrets: Gifts and Cards: Learn when to buy, when to walk away and how to merchandise by enhancing perceived value.

  • Take home: List of 21 questions every gift buyer must ask and how to turn a boring stretch of card fixtures into a greeting card boutique.

Marketing: Attract new customers. It's not the medium, it's the message! "If it's predictable, it's forgettable"

  • Take home: Resources to understand what your strengths are, what attracts customers and how to use that information in crafting a compelling message.

Access the full program agenda here.

What Previous Seminar Attendees Are Saying:

"Gabe takes the disparate subjects in marketing and merchandising that we all know a little about and turns us all into knowledgeable managers." -- Richard Stryker, Bayshore Pharmacy, Atlantic Highlands, N.J.

"Gabe rocks! He tells you what you need to hear, not what you want to hear." -- Steve Moore, Condo Pharmacy, Plattsburgh, N.Y.

"I am taking real, workable ideas home to make my pharmacy better." -- Clint Patterson, Hale Center Pharmacy, Hale Center, Texas

"We have been around pharmacy for years and we learned more in these past few days than we ever imagined!" - Jill and Fred S., Hamilton, Ala.

"I have never seen merchandising put together in such an easy-to-understand model." - Jason C., Paris Apothecary, Paris, Texas

"Thank you for a great program! Everybody walked out enthused and ready to get back to their stores to make changes. Great job." – Ira Katz, Little Five Points Pharmacy, Marietta, Ga.