Red Shoes
Front-End Overhaul

Ideas & Resources You Can Use to Boost Your Front-End Profits

NCPA senior director of store operations and marketing and wearer of red sneakers Gabe Trahan draws upon his 40+ years of pharmacy management experience to offer merchandising tips and ideas to help you increase business and foot traffic at your pharmacy.

A little bit about Gabe's red sneakers...Picture a well-dressed man wearing red sneakers instead of wing tips. Something in that image does not make sense. Gabe has seen that many of our stores have their very own pair of red sneakers, something that just doesn't fit and takes away from the image of the store. The Front-End Overhaul program will help you find and change your red sneakers to improve your image and ultimately boost your front-end profits.

Join NCPA's Gabe Trahan at the Atlanta Gift Show July 11-12!

Meet up with Gabe and your peers at the Atlanta International Gift Show for a real-time experience on negotiating with vendors for the hottest gifts and merchandise that will add WOW to your front end. Enjoy a cup of coffee and pastry at the morning huddles while networking with Gabe and superstar gift merchandiser and buyer Jonathan Oliver. Attending the show is FREE and we worked out a special deal for a one-night complimentary hotel room for you to attend. (Note: completing the hotel registration form also registers you for the show.) Be the first to claim your complimentary room night by May 28.

Information | Hotel Registration Form

NICE Awards

The 2018 NICE Awards spotlight the best of community pharmacy branding and marketing—the innovations and redesigns that have made promotions more effective and patients' experiences more rewarding. The winners of the 2018 NICE Awards are featured in the March America’s Pharmacist.

Front-End Overhaul Tools and Resources:

Front-End Profit Building Seminars

Front-End Profit Building Seminars, Sponsored by Good Neighbor Pharmacy
Become a merchandising superstar in just one day with Front-End Overhaul! Click for registration/agenda information.


Photo Galleries
Access full-color galleries of photos to help inspire you to create new end-caps, signs, delivery vehicles, and seasonal and DME sections.

One-Pager Tips

One-Pager Tips
Download Gabe's one-page tips that include takeaway information you can apply in your own store on topics such as holiday and seasonal merchandising, tips for merchandising excellence, and others.

Staff Training Videos

Staff Training Videos
Watch Gabe's video series, designed to help you and your front-end staff learn more about creating additional revenue and attracting new customers.

Quick Tips

Quick Tips
Read Gabe's running tip sheets of quick, practical ideas you can implement today to increase traffic and profits.


Store & Virtual Visits
Arrange an in-store or virtual visit with Gabe and discover realistic and low-cost ways to improve your retail pricing strategies, floor plans, category sizes, departments, end-caps, and more.

Members Forums

Members Forums
Listen to and watch webinar recordings from Gabe answering member questions about merchandising, signing, end-cap design, and more.


See what your peers are saying about Front-End Overhaul.

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